Let's be honest: creating logos is just fun. It's the brand version of practicing your signature in 7th-grade homeroom. Simple graphic gestures that capture the essence, personality, or face of a brand. Ultimately, a logo is not the brand, but when done well, it becomes the visual rallying cry that connects consumers, employees, and owners with the character of a brand. DFA is relatively unknown to most, but you can find this logo on the backs of products in almost every local grocery store aisle. The Sporting KC crest flows from a heritage of symbols and is perhaps the only logo I've created that finds expression on bumper stickers, scarves, and tattoos.