After many seasons cherished as the Wizards and later the Wiz the time came for this MLS team to grow up into the serious professional sports franchise it was. As the team left the Chief's Arrowhead stadium for a newly built dedicated stadium in Kansas City, Kansas, they came looking for a fresh identity to mark the moment and move forward. They wanted a set of treasured heritage assets incorporated in the new crest: An SC ligature that sprang from the owner's connection to healthcare, a reference to the state line that crosses the metro area, a crest shape influenced by the Wiz crest shape, and eleven stripes to represent the players on the pitch. I created a wordmark and secondary badge for the parent company to support the new crest. In addition, my team developed a custom brand typeface and guidelines for wayfinding and brand usage.