As my team and I worked on a rebrand for this American Icon, we were tasked with creating their presence at an industry-leading tradeshow in Salt Lake City. With a tight timeframe and even tighter budget, I designed a booth that gave Winnebago prominence on the floor beyond the client's expectations. Great swaths of red fabric recreated their memorable "W," a 3-dimensional hero that could be seen from anywhere on the vast convention center floor. The theme was echoed in simple graphic expression with a striking red carpet that led visitors past messaging pylons proclaiming brand stories, leading to a gazebo that provided a sense of destination and a meeting point.