I helped develop Ply Gem's signature booths at the International Builder's Show in Las Vegas and Orlando. The goal was to tell an industry leader brand story that ranged from big-picture impact to detailed product details. The booth featured two-level home exterior buildouts featuring Ply Gem's range of products partnered with vignettes that told their performance and value stories. My team and I designed the space to accommodate one-on-one sales conversations in more intimate settings and seminars situated to draw attention and establish expertise.